January 26, 2025 Web Design
Pillar Machine Website
A bold cover letter about how I’d fix the website was put to the test upon being hired.
The goal was to remove old plugins that disrupted traffic on the old website and create a new design that incorporated best practices, establish goals, identify target audience, create robust sales funnel, create effective body copy, as well as my own supercharged SEO method,
Every touchpoint was considered, all UI and UX, as well as the implementation of landing pages.
Traffic increased 2000% once fixed with improved conversion metrics and an increase in sales.
Client
Pillar Machine
Tools
WordPress
Avada Theme & Visualizer
Yoast Pro
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
GoPro