What Businesses Need: A Creative Brief
Click the link below to download yours:
Creative Brief, compliments of Parke Creative
It was a pleasure to be on the Marketing Panel with these co-speakers: (from left to right) Kelly Parke, Keith Bird, Jess Clifford, Jessica Nield, Whitney Bingham, and Maggie Mondragon. What a great group to collaborate with and support each other as we answered questions from the audience.
Our small businesses are the backbone of our great nation. One of my professional priorities is to support them with my skills, talent and knowledge. It was an honor to be paired with a select group of knowledgeable professionals who can also help businesses to succeed here in Tooele County.
One thing that came up often, was how to get started to market their brand. It was a marvel to witness all the great advice dispensed today and I hope every business that was there will benefit from the suggestions.
To reiterate the 3 biggest questions I was asked today:
1. Before you do anything – download my creative brief above and fill it out. Take your time and fill it out completely. Modify as needed and make sure you talk to your marketing and design partner to achieve what you set out to accomplish. Just like a business plan, you will need this brief to launch any project that promotes your brand.
2. Before you invest in a marketing plan, you’ll want to set aside a chunk of budget for content creation. This could be a professional logo; media assets like images, animations and videos; copywriting and content development for sales literature and your website. Remember to update your website so that it is responsive on any device.
Once this is done, your marketing budget can be more cost-effective and certainly more efficient with everything in place for distribution across all marketing channels.
3. After you’ve done 1 & 2, get your feet wet when marketing your brand …
– like spending $20 on small, targeted Facebook campaigns for a minimum of 3x, then measure your conversions (new business).
– check out Every Door Direct Mail (EDDM) with USPS for your first few test bulk mail campaigns