This is good design from the ground up, where every element associated with your brand is customized to communicate complex information in a meaningful way.
From information architecture to logos and fine art – I sketch, doodle, mock and mood my way through every detail until a successful concept is born. At this stage in the process, conceptual and stylistic direction begins to take shape.
Using concepts forged from ethnography and advanced word maps, detailed project info from your creative brief is combined with cultural, technical and economical influences that connect with your audience.
Through a collaborative iterative feedback process, development is refined with a deep and rich understanding of typography, color, aesthetics, composition and construction to create a compelling visual response.
I have a unique passion for solving all kinds of business problems. Over two decades of experience leaves me well-suited for a wide range of projects, whether you need a logo or identity system, photography or photo illustration, lifestyle branding or packaging dielines, product line art or membrane switch/graphic overlays, medical illustration or mixed media imagery, original watercolor or labels and diagrams.