Parke Creative

Q:

So what do you do when you’ve outgrown your current website?

A:

Contact Parke Creative and we’ll take care of you.

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Q:

I don’t know how to get the info from my current website, it’s hosted with a free provider and the code is so old no one will touch it?

A:

Avoid pop-up ads, sly page code footers with contextual ads and gain control of your web presence with your own domain name and hosting services. Parke Creative will restore your content, update digital assets, revise content and convert your old website to current online standards, place it on a framework that YOU can manage [if you prefer], but where it can also grow with your business.

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Q:

How much will that cost me?

A:

Domain names combined with hosting usually ranges less than $100 a year for static websites under 10 pages. That includes your own email address too.
Converting your old website, updating photos and content, online identity and design of your online presence takes knowledge and experience – the cost of that varies on a per project basis.
Short answer? PHASED MILESTONES = AFFORDABILITY

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Q:

How soon can my website go live?

A:

Every business is different and so are their branding needs.
Many factors go into the scale and complexity of a web project – turnaround varies. One example: it can take as little as 14 business days for a motivated client, agile proofing skills, less than 10 static pages of existing content, including all graphics and photos – provided that the Creative Brief has been completed and proposal signed. Another example: it can take upwards to 3 months for a small business website to go live with an eCommerce cart to purchase products – following the same rules for proofing, completed creative brief, signed proposal as well as their product catalog being in digital format. These are just a couple of examples, but you get the point.
BOTTOM LINE: Can you afford to wait any longer?

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How you communicate with your customers and how easy it is to do business with you are important factors in the ROI of your sales cycle. Online marketing methods change rapidly, just take a peek at the twitterverse (just one factor in your overall marketing equation) but if you don’t have a website in today’s competitive economy, it’s likely that your potential customers will wonder what rock you’ve been hiding under. Or worse, they won’t notice you.

In today’s competitive market, you need a clean, content-rich website that is easy to use, easy for your customers to get information about your product or service and a clear call to action. Without current technology driving your site, chances are that even your largest demographic can’t place an order on their mobile device – or they cannot find your business hours in search – or they can’t get past your old flash splash page to see today’s specials. Older sites don’t load and your information will not be syndicated unless you bump up your presence with a digital face lift.

SMALL BUSINESS TIP OF THE DAY:

Here’s where it’s at in the world of commerce: PayPal.

With the PayPal app, all you have to do is “bump” your iPhone to your customer’s iPhone for a payment these days. What if they have a check? No more rubber checks! Snap a photo of the check payment and the money is added directly from your iPhone without a fee [iPhone, iPod touch and iPad with iOS 4.0 or later]. The PayPal app also works with Square (a credit card reader attachment for your iPhone) for customers who don’t have a PayPal account but do have a debit or credit card.

Another helpful online companion app for financial recordkeeping is Freshbooks. Sending out an invoice with the PayPal option clicked helps to organize your finances and get paid instantly with ease.

FACELIFT CASE STUDY:

Not every business segment needs a twitter account, but businesses do need to show relevancy in an online world. Although tweets and other forms of social media bode well for SEO (Search Engine Optimization) methodologies and contribute to overall conversion metrics, some business sectors shy away from such an accessible profile.

New Beginnings Counseling and Coaching kept a low profile for many years with a website that worked well for them in the 1990′s:

Initial observation: Content contained solid, reliable information. Contact info on most pages. Credentials listed with personal photo is effective.

Problem for the client:
Inability to access their website information or make simple updates, difficulty finding a web designer who can tackle old code wrapped in even older technology.

Problem for their potential clients: hard to read, not mobile-compatible and difficult to navigate. Without pop-up blocker on, unsuspecting visitors are blasted with ads.

Challenges:

1. Communicate credibility and trust to potential clients.
2. Update design with a clean look, instant load and updated design.
3. Take control of web presence and brand identity.
4. Repair architecture and get rid of unwanted ads and cookies.
5. Provide brand consistency from page to page.
6. Stay within client budget and schedule.

Solution: update logo and images, build client website with a business domain name on a framework that will…

1. Allow client to self-edit once I customize CMS skin [with CSS and PHP].
2. Promote and syndicate presence without the use of social media.
3. Remain simple but hugely scalable for future growth and functionality.
4. The ability to utilize communication tools like Skype and take payments securely online.
5. Bump up credibility and privacy with their own email address.
6. Phased milestones and deliverable schedule for affordability.