Email Parke Creative

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Sep
27

Online Strategy Planning and Execution

Static to dynamic launch by Kelly Parke.

Static to dynamic website launch, testing, training, internal and external communications,image server build; marketing campaign concept, production and distribution by Kelly Parke.

Worked closely with a variety of departments and the project manager to accomplish this huge task. Kelly Parke’s role included….

Creative and Technical: Designed and coded HTML interface shell and created identity graphics on all media – including promotional items. Image server built on Mac with OSX server software, LAN/WAN integration, plus managed T1 installation with corporate IT.

Online Portal Training: Original concept, plan and execution of training/testing packets and presentations for all global employees and selected client testers.

Online Portal Launch: Original marketing plan and concept, novelty procurement and distribution. Wrote press releases and performed live demo at a worldwide tradeshow.

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